Supply chain companies that have emerged in recent years mainly have direct contact with living room furnitures manufacturers in china, shorten production and sales paths, and integrate product categories to empower foremen and freelance designers. This model has its rationality.
The Life Museum that I came across recently is a full-category supply chain company. The advantages of such a company are as follows:
On the one hand, these external designers and foremen are not thorough enough in their lifestyle research. For example, in daily life, how much space do girls need to put on their shoes, take off their shoes and take off their coats after returning home, and a series of action processes, and the difference in the living spaces of men and women Needs and so on can be quantified with data. Freelance designers do not have so many data reserves. At the same time, standardized products in the store cannot meet these individual needs. Xueque produces modular combination products through OEMs, which can achieve differentiation and personalization while delivering quickly, helping foremen and designers to serve C-end users.
In this process, in the past, freelance foremen and designers diverted to stores to divert to supply chain companies, and the role of distributors was replaced.
In order to cope with this situation and protect living room furnitures manufacturers in china, some main material brands have also begun to look for new development ideas. The chairman of a customized home furnishing company told the author that they want to cooperate with installation companies to provide product supply chains, so that the original distributors can transform to provide services and provide distributors with new profit points. This is indeed a development idea, but in the actual operation process, it is also a big problem to ensure the service quality of dealers.
The most direct factor leading to the misery of dealers is the home furnishing stores represented by Jiaranzhijia and Red Star Macalline. The online and offline traffic is declining, and the cost of acquiring customers is getting higher and higher. Even the traffic gathering places like the two major home furnishing stores are not immune to disasters. The decrease in traffic directly leads to the decline in store sales. At the same time, the rents of home furnishing stores are still rising, and most of the dealers' profits are getting lower and lower, and they are struggling to support them.
For living room furnitures manufacturers in china, it is not a good thing to blindly chase the stores and bind their own destiny to the stores. When the store traffic is good, the dealers do make a profit, but at the same time they lose the ability to gather and acquire customers independently. They can only rely on the store traffic to "wait for feed". When the traffic in the store is not good, the dealer must find a way to obtain the traffic, and the precise traffic obtained will be dispersed after being diverted to the store, resulting in half the effort. At present, many home furnishing brands have clearly seen this reality, and have left the stores to build independent large stores, model rooms, and community stores.
The impact of online shopping on the real economy is almost catastrophic. Even if the home furnishing industry is an industry that emphasizes experience, e-commerce and community group buying still take away a lot of traffic. Coupled with the blessing of platforms such as Taobao, Tmall, and JD.com, consumers are becoming more and more accepting of buying furniture online. In order to make up for the weakness of experience, e-commerce platforms are paying more and more attention to services. Door-to-door customization, online ordering, free delivery and installation, 7 days no reason to return and exchange products, etc., have been able to complete the decoration without going out. demand.
Compared with physical stores, home furnishing e-commerce has lower costs, richer channels for obtaining traffic, and easier to subtly conduct user education. At present, home furnishing e-commerce companies such as Lin's Wood Industry and Youfan Art have emerged.
Conclusion: After the closure of multiple channels and the increase in operating costs, home furnishing dealers are facing increasing pressure to survive. In the incremental market, installation companies and real estate companies control the flow of exports; in the stock market, the cooperation of supply chain companies with designers and foremen has also taken away most of the flow. Coupled with the increasingly high cost of acquiring customers, intensified market competition, and serious product homogeneity, it can be said that home furnishing distributors are the most miserable and most incapable of making changes in the industry.
The benefit of the hot real estate market for home improvement has passed. Where are the new models and increments of home furnishing dealers, the author will continue to pay attention to the coping methods of outstanding enterprises in the industry in the future.