For home furnishing companies, the exhibitions in March and September are very important industry events.
Many companies' annual market growth depends on the success of the exhibition. Companies tend to concentrate resources, manpower and material resources to fight the battle of exhibition investment.
The exhibition is an important moment for dining room furniture manufacturers in china to release new products and new series. Companies often use the concentration of new products to achieve the goal of attracting investment and opening new stores in the national market.
Maintain the influence
In order to maintain the influence and attention of some home furnishing companies in the industry, they will not ignore the exhibition. They will promote the brand through exhibitions. At the same time, through the exhibition, communicate with peers to understand the development trend of the industry.
At present, domestic consumers' consumption mentality is constantly maturing, and at the same time, the pursuit of high-quality life is more urgent, and there is more demand for tasteful and design products.
As an important industry that showcases family culture, the home furnishing industry will be increasingly valued by the culturally awakened generation. In the past, household products have been defined as durable consumer goods, and their artistry has not been fully appreciated. In the next 3-5 years, It will be under the traction of the home furnishing exhibition, and will undergo even greater changes in subtle ways. These are already visible in the changes in the concept of some home furnishing exhibitions.
For home furnishing companies, the exhibitions in March and September are very important industry events.
National market
Many companies' annual market growth depends on the success of the exhibition. Companies tend to concentrate resources, manpower and material resources to fight the battle of exhibition investment.
The exhibition is an important moment for dining room furniture manufacturers to release new products and new series. Companies often use the concentration of new products to achieve the goal of attracting investment and opening new stores in the national market.
In order to maintain the influence and attention of some home furnishing companies in the industry, they will not ignore the exhibition. They will promote the brand through exhibitions. At the same time, through the exhibition, communicate with peers to understand the development trend of the industry.
Household products
At present, domestic consumers' consumption mentality is constantly maturing, and at the same time, the pursuit of high-quality life is more urgent, and there is more demand for tasteful and design products.
As an important industry that showcases family culture, the home furnishing industry will be increasingly valued by the culturally awakened generation. In the past, household products have been defined as durable consumer goods, and their artistry has not been fully appreciated. In the next 3-5 years, manufacturers will be under the traction of the home furnishing exhibition, and will undergo even greater changes in subtle ways. These are already visible in the changes in the concept of some home furnishing exhibitions.
The home furnishing exhibition is changing.
The most obvious change is the clearer and clearer positioning of the exhibition. The symbolization and labeling of exhibitions are becoming more and more obvious.
The bedroom furniture manufacturers in china will choose exhibitions with different positioning according to their own positioning to achieve their own phased goals.
For example, most home furnishing companies that focus on the domestic market will not participate in exhibitions focused on export; the domestic market is divided into design-based and market-based exhibitions. Companies often make their own choices based on product characteristics.
In specific regions
Some companies may attract investment in specific regions, so they will choose local exhibitions.
Most brands in the furniture industry are industry brands, and consumer brands are few. According to its own development stage, the strategy of choosing different exhibitions to expand the market is still widely adopted.
From the perspective of the development trend of the industry itself, design bears the brunt. Home furnishing companies pay special attention to the expressiveness of exhibition hall design, followed by the expressiveness of product design.
Industry upgrade requires design upgrade. The general sense of design and concept creation will become more and more standard, the design expression of products will become stronger and stronger, and the visual expression will rise from the marketing level to the cultural level. The integration of cultural factors and architectural design elements is one of the important trends in design improvement. One.
A platform
The development of the industry must be mentioned is the development.
There are two development trends in the development of big home.
The first is that the concept of whole house customization has become the transformation direction of many mobile furniture companies. Effective use of space layout for furniture customization is the depth of furniture development. In this context, the merger and reorganization of the furniture industry has resulted in more aircraft carrier-class groups, which will be exhibited.
The second is the concept of bag check-in. In addition to furniture, all household items are integrated, including curtains, wallpapers and other household items, and even household appliances. This is a horizontal development.
These two transformation methods are shown more and more in the exhibition of home furnishing companies, but the latter is more involved not only by home furnishing manufacturers, but also by supply chain platform integration companies.
Related industry changes, as well as the constant emphasis and improvement on intelligence, environmental protection, and originality. Home furnishing companies will apply more smart technology to home products, and the extraordinary experience brought by technology will be gradually amplified in home products; the second is the improvement of environmental protection standards, and any household products that fail to meet environmental protection standards will be difficult to achieve in the market. Survival; the third is originality, and respect for originality will also be one of the focuses of development.
It is worth mentioning that in the future, there will be a group of small and beautiful niche companies that will gain brand precipitation and development through the exhibition. The dining room furniture manufacturers locate a certain niche group, deeply understand and explore their aesthetics and needs, achieve the ultimate experience, have strong product iteration ability and design expression ability, and have a strong differentiated cultural symbol With product cost-effectiveness, their goal is to become a leader in market segments.