From the perspective of market economy, the furniture manufacturing industry should be one of the most competitive fields in the past 30 years. But at the same time, due to its non-standardization, low threshold and decentralized characteristics, the degree of concentration is also low.
According to statistics from the China Furniture Association, data from the China Furniture Association show that as of 2015, there were about 70,000 companies in the furniture industry in my country, and only more than 5,000 companies with main business income greater than 20 million yuan, accounting for less than 30% of the market; Look, companies with a market share of more than 2% are rare.
"Big, small, more, less" has become the main feature of this industry-large industries, small businesses, many companies, and small shares have become a major feature of this industry.
Another major feature of the industry is the imbalance of power between manufacturing, channels and retail. The channel business is powerful, and the retail distributors are generally scattered in operation, and it is difficult to form a system and scale, so the right to speak is also small.
From a perspective of bedroom furniture manufacturers in china, there are still many problems under the appearance of prosperity.
China is a "big furniture manufacturing country". In 2017, the output value of the furniture manufacturing industry was about 860 billion yuan, but we are not a "furniture manufacturing power". There are many homework in terms of per capita output value and industrialization level that need to be made up urgently.
This issue of today's furniture starts with "manufacturing", talks about the current problems in the furniture industry, and explores the way out in the future.
Three prominent contradictions hinder industry development.
The early furniture industry fully enjoyed the "dividends" brought about by low labor costs, immature consumer awareness, and lagging standards, which can be said to be the "golden age" of the industry.
However, this innate "dividend" has also become the reason for the industry's hesitation. From today's perspective, there are several more prominent problems in the furniture manufacturing industry.Tired of marketing and neglect of production management.
Inspired by the expansion of channels and the sinking of the market, furniture companies have invested a lot of energy in attracting investment in recent years. After all, "the market is there, and no one else can grab it."
Due to the fierce competition in the terminal, bedroom furniture manufacturers in china must also help terminal stores to improve marketing, and even assist in the whole process.
This also created a kind of "weird"-some companies have mediocre products but excellent marketing, and they can expand rapidly. Other companies have excellent products but insufficient marketing, but are buried in the market tide.
More importantly, furniture companies put most of their energy on the marketing side, and their investment in production and management is bound to be insufficient.
Therefore, we often see that although some furniture manufacturers are large in scale, the production workshops may be messy and wasteful, and this has been so for many years, let alone lean production.Excessive product development and lack of systematization.
The pursuit of "big and complete" is a major feature of many furniture companies. From American, European, French to new Chinese, from dining rooms to bedrooms and even kitchens, furniture companies of a slightly larger scale generally have one stop.
However, because the various series of products are independent of each other, there is no systematic design concept running through them, and the universality of product components is not high, which often results in waste of resources in the production process.
And if the development of a set of products fails to meet the expected goal in the first investment promotion, it is very likely that it will not be "commercially available", and the cost of R&D and sample introduction will be in vain.
In addition, as the "style" has changed more and more rapidly in the past two years, some product series have not yet fully matured, and have not received the maximum profit return, they have been thrown into the waste basket of "expired products". This is a great waste of corporate and social resources, and it also adds a lot of uncertainty to dealers.
Industrialization and automation are not just equipment and concepts
Large-scale production brings cost reduction, which is the main characteristic of industrial society. However, it has become a very challenging level for the furniture manufacturing industry.
On the one hand, furniture companies have increasingly strong demand for advanced equipment, but many of them fail to fully integrate the needs of the company. After spending a lot of money, the utilization rate may not be high, or it may not be compatible with other equipment, and it is difficult for workers to use it. A lot of unnecessary waste is produced.
On the other hand, the concept of Industry 4.0 has become popular in the furniture industry, and there are more and more projects such as unmanned factories and automation. However, there are few and few companies that have really landed and have Industry 4.0 production capabilities.