Focusing on Sofas and Chairs, Adapting to the Changing Global Landscape with Flexible Customization

At the start of 2026, the global furniture industry remained in a period of deep adjustment. Fluctuating demand in European and American markets and intensified competition from emerging manufacturing countries presented Chinese furniture exports with a critical juncture, shifting from "scale expansion" to "value cultivation." Against this backdrop, Tang Shifu Furniture, located in Tongxiang, Zhejiang, has forged a focused and pragmatic path, leveraging fifteen years of family-run manufacturing experience.

Unlike the mainstream trend of expanding into all categories of home furnishings, Tang Shifu Furniture has consistently confined its business to sofas and chairs. This strategic contraction is not conservative, but rather based on a clear understanding of manufacturing fundamentals. At its Tongxiang factory, solid wood frames still utilize traditional mortise and tenon joints and hand-wrapping techniques. Seven types of fabrics, including linen, velvet, and recycled leather, are selected based on orders, avoiding inventory buildup and production capacity constraints. Simultaneously, the company is gradually building flexible customization capabilities—from minor size adjustments to fabric replacements, from single-piece sampling to small-batch shipments, the production line can quickly switch without changing molds.

In overseas markets, Tang Furniture did not blindly pursue popular regions. Instead, it relied on long-term cooperative port logistics channels to maintain stable shipments to North America, Europe, and Southeast Asia. Faced with the industry boom of cross-border e-commerce and brand overseas expansion, the company chose OEM customization as its entry point, not rushing to build its own overseas channels, but instead building trust with professional buyers through high-quality sampling and stable delivery times.

"We're not a company that lasts only a year." This saying, circulating in the factory in northern Zhejiang, perhaps best describes the current breakthrough for Chinese furniture manufacturing: not chasing trends, not expanding indiscriminately, but focusing on product categories and controllable processes to maintain its own rhythm amidst cyclical fluctuations.