The constant changes in the home consumer market have brought new challenges to home furnishing companies, especially furniture companies. Through the continuous upgrading of their own industrial structure, product quality and service level, some excellent home furnishing companies can rise against the trend, which also brings a lot of enlightenment to 2019. What are the new trends in the direction of the home furnishing industry? Can you stand out from the trend?
With the changes in the consumer market, the “gimmick” style of “pseudo-innovation” is no longer the scene, and the era when consumers can be attracted by just making up a concept is gone. Consumers will pay more attention to the inner part of household products. Sense of experience.
In recent years, although the scale of the customized home furnishing market has not expanded as expected, it is undeniable that more and more consumers have begun to accept differentiated customized home experience, and more and more families have begun to try "" approach to meet different home needs, especially with the arrival of the lag period of the "second-child era", home consumption upgrades for the second-child family as the main consumer group will come intensively in the future, and the demand for differentiated products will More and more concrete. The dining room furniture manufacturers in china have seen this phenomenon.
Due to the particularity of home furnishing products, whether it is online, offline retail, home furnishing stores and other channels, there are a certain percentage of consumer groups, and the balance is temporarily difficult to be broken in a short period of time. In the new year, how Use diversified channels organically.
The environmental issues of rental housing have really caused concern about environmental protection at home. Nowadays, many consumers have put environmental protection attributes in the first place when choosing home furnishing products, and because many consumers continue to use the Internet during the purchase process To understand environmental protection knowledge through other channels, the ability to distinguish environmental protection of household products has also been greatly improved. The improvement of consumer discrimination has made some fake environmentally friendly products nowhere to hide, while some excellent environmentally friendly products are favored. Under the head-to-tail effect, environmental protection has become a key word for household products. In the new year, Practicing environmental protection is the general trend. The dining room furniture manufacturers in china began to pay attention to environmental issues.
As a cross-industry expert, Mr. Xu Gang has a more diverse perspective on the home furnishing industry. Not only can we view the industry pattern and trends from a strategic overall perspective, see upstream and downstream opportunities from the breadth of the industrial chain, but also look for opportunities for leapfrog development from the dual perspectives of industry and capital.
In his view, the current furniture industry is still dominated by extensive development, with low entry barriers, and it is a typical large industry and small enterprise. In addition, the furniture manufacturing industry is characterized by low automation, high product homogeneity, and light service experience.
How to break the game? The key to breakthroughs is to combine "industry attributes" with "product forms and industrial systems," and to position them according to their own characteristics. Second, we must devote ourselves to the upgrading of the furniture industry, which includes four aspects:
The first is the upgrading of production methods and equipment. For the furniture industry, a small amount of centralized production, socialized division of labor and coordination, and a large number of differentiation are necessary conditions, and gradually get rid of the characteristics of the "traditional" industry.The manufacturer has learned a lot from it.
Secondly, enterprises must complete the transition from "providing products" to "providing lifestyles." Only in this way can we create a complete life experience for consumers and truly form brand influence with depth and breadth.