Home furnishing circulation enterprises or home furnishing stores have only experienced the transformation from home building materials stores to life home furnishing stores. The rise of the PC Internet or mobile Internet has not brought much change to this track, and even the Internet has not yet fully penetrated. The explosion of the new retail concept has returned the public perspective to the offline mall.
Of course, it is not completely unchanged. From a single store business model to an overall home furnishing chain model, from a professional home furnishing store model to an integrated store business model, from self-operated stores to the current intensive home furnishing malls, these brands continue to sell in ways Enriching one's own business format, and also exploring the logic for long-term survival while expanding the service radius.
But the overall noise in the home store is not too much. Report information on the topic of home furnishing stores. Judging from the major events in the past, the biggest action of the home furnishing stores in the past 30 years is the "19 home furnishing stores boycotting Tmall" incident. However, judging from the current development situation, the boycott was certainly not successful. The bedroom furniture manufacturers in china gradually adapted to such a situation.
According to data jointly released by the Department of Circulation Industry Development of the Ministry of Commerce and the China Building Materials Circulation Association, the cumulative sales of the building materials and home furnishing market in 2018 were 966.16 billion yuan, a year-on-year increase of 5.32%.
Although the number of home furnishing stores in this market has changed, the entire industry still needs to iterate and update its business models and thinking models. It is understood that among the several major events that occurred in the home improvement circle in 2018, store-type companies took the lead, and the grouping of home furnishing stores and e-commerce giants became an important milestone in the industry. A large number of news updates have also brought some considerable "noise" to the long-silent home store.
Unlike the general merchandise retail market where the product brand recognition is higher than the merchandise distribution channel brand, consumers are more familiar with the distribution channel brand in the home decoration and furniture industry, rather than a product brand.
In addition, the cost of establishing a retail channel for a single home furnishing brand is huge, and ordinary home furnishing brands do not have the ability to obtain a large passenger flow by themselves, and the consumption frequency of home furnishings itself is low, so home furnishing stores of bedroom furniture manufacturers in china have always been consumers' first choice.
According to data jointly released by the Department of Circulation Industry Development of the Ministry of Commerce and the China Building Materials Circulation Association, the cumulative sales of the building materials and home furnishing market in 2018 were 966.
16 billion yuan, a year-on-year increase of 5.32%. Although the number of home furnishing stores in this market has changed, the entire industry still needs to iterate and update its business models and thinking models.
It is understood that among the several major events that occurred in the home improvement circle in 2018, store-type companies took the lead, and the grouping of home furnishing stores and e-commerce giants became an important milestone in the industry. A large number of news updates have also brought some considerable "noise" to the long-silent home store.
Unlike the general merchandise retail market where the product brand recognition is higher than the merchandise distribution channel brand, consumers are more familiar with the distribution channel brand in the home decoration and furniture industry, rather than a product brand.
In addition, the cost of establishing a retail channel for a single home furnishing brand is huge, and ordinary home furnishing brands do not have the ability to obtain a large passenger flow by themselves, and the consumption frequency of home furnishings itself is low, so home furnishing stores have always been consumers' first choice.The services of businesses sometimes vary greatly, so you can refer to the guide for buying furniture when choosing bedroom furniture.
When home furnishing manufacturers or agents gradually become accustomed to using home furnishing stores as their main distribution channel, the tone of home furnishing stores is basically set.
These brand tenants have been accustomed to negotiating with upstream manufacturers or agents through the advantages of stores to improve their negotiation and bargaining power, and even when consumers trust themselves in general, they can borrow mall brand reputation to obtain traffic.
After getting used to the home furnishing store as the main distribution channel, the tone of the home furnishing store is basically set. These brand tenants have been accustomed to negotiating with upstream manufacturers or agents through the advantages of stores to improve their negotiation and bargaining power, and even when consumers trust themselves in general, they can borrow mall brand reputation to obtain traffic.